With the UFC attempting to become a truly global entity based on MMA’s ability to cross all cultural lines, it’s only natural for the organization to market their brand in targeted regions. As such, it looks like the Octagon will be heading over to Japan four times in 2013 though not necessarily for major events as was the case for UFC 144.

Rather, the UFC will apparently aim to fill small venues and with a focus on regional talent rather than mainstream stars. Though no specifics have been revealed, the shows are only expected to draw around 5,000 people.

News of the company’s plan was reported by Japanese outlet Nikkon Sports (translated by AsianMMA.com)

The UFC returned to Japan in February after an extended absence from the country with a lineup featuring Quinton Jackson-Ryan Bader, Yoshihiro Akiyama-Jake Shields, and of course the headlining title-fight between lightweights Benson Henderson-Frankie Edgar.


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