The Marine Corps has decided to not sponsor the UFC going forward. The contract expired on November 30, and it will not be renewed according to a Marine Corps spokesman. With the U.S. in difficult economic times, there was a movement inside congress to eliminate all sports sponsorship and although the measure was unsuccessful it put pressure on the military to be more conscious with its advertising dollars. The pressure was enough for the US Army to pull its sponsorship from NASCAR, and now with the pressure from lobbyist the Marines have decided not to re-up.
Maj. John Caldwell a spokesman for Marine Corps Recruiting Command told Stars And Stripes:
“Due to evolving mission requirements, budgetary constraints, marketing analysis and the recommendation of our contracted advertising agency, resources previously allocated to the endeavor have been applied to alternate priorities…The Marine Corps continues to stress strong personal values in markets that are viewed by young men and women who are interested in military service.”