When fans checked their local providers on the details for buying UFC 168: Weidman Vs Silva II they noticed that the charge for the pay per view was five dollars more than what they are used to paying. When UFC President Dana White was asked about it he said something to the effect of ‘It’s 5 bucks, so just get a couple of more friends to cover and pitch in.’ When White was asked why the charge was increased, he simply said ‘Cuz.’
I don’t mean to make a big deal out of five dollars, but it seems a little odd to me that the UFC is going about raising prices for the pay per view and at the same time telling everyone how rough the economy is. If White said something like, ‘Listen, we get charged extra for doing a pay per view so close to the holiday,’ or ‘its the first time we increased prices in years and it has to be done’ this would sit a lot better with me. The fact that he said “It’s just for that fight. Some guys got together in the office and decided to do that” seems like a giant deflection and a cop out.
The UFC is about to launch their own digital network, and although they promise real value if you are a fight fan, they won’t even tell anyone how much it will be. According to White, it will launch the day of the UFC’s first event in Singapore and if you have to pay right away fans will have little time to prepare for the cost. If you ask White about any of this, chances are he would say something like ‘don’t buy it, I don’t care,’ and while this seems hip and cool to say as the President of a billion dollar company, it’s honestly starting to wear thin.
If the UFC is going to raise the price for an event because it’s a great event, then how about lowering the price a bit when its not. The UFC is on a good run right now with regards to injuries, but what if a main event and co-main event get sidelined for a pay per view? Are they going to lower the price by five bucks because someone got hurt? A little clarity on the issue wouldn’t hurt the fans or the UFC any, and it seems confusing why it was brushed off the way it was. A simple explanation goes a long way when you have fans around the world who WANT to support you.
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