When UFC President Dana White said the UFC had big plans for 2014, he wasn’t kidding. According to UFC CEO Lorenzo Fertitta, the UFC will be launching a subscription based digital network that will kick at UFC Fight Night 34 on Jan. 4. While a pricing structure hasn’t been announced, it was announced that the network would show at least 12 more UFC events.
UFC co-owner and CEO Lorenzo Fertitta told MMAjunkie:
“The UFC has always been ahead of the game in the digital world. The UFC was the first major sporting organization to embrace social media and the first to offer live pay-per-view events across multiple digital platforms. The new digital network continues that tradition of innovation, bringing unrivaled choice to UFC fans.”
“The UFC’s expansion into international markets, and the extended calendar of events, is certainly part of the reason it makes sense to launch the digital network in 2014. UFC fans are the most passionate fans in the world, and we want to ensure they can see every fight and every event no matter where in the world the octagon may be.”
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