The UFC and Boost Mobile Enter into an Exclusive Partnership | Fighters.com

The UFC and Boost Mobile Enter into an Exclusive Partnership

Recommend to your friends!
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

When it comes to the UFC and new partnerships, many of the pieces published nowadays focus on international markets: signing new TV deals, online deals, and things of that nature. But the war for mainstream acceptance in the US is far from over, and the UFC knows this full well. Recently the UFC announced an exclusive partnership with Boost Mobile, naming the cell phone company as the “official wireless partner” of the UFC.  Here are all the details.

The following is taken from a press release that has found its way onto several major news and business websites: “Boost Mobile, a leader in the no-contract wireless space with $50 Monthly Unlimited with Shrinkage, is joining forces with UFC®, the world’s fastest growing sports organization, as the official wireless sponsor. To celebrate its entry into the sport, Boost Mobile will present the heavyweight showdown UFC 121, featuring reigning champion Brock Lesnar against undefeated Cain Velasquez on Saturday, Oct. 23, in Anaheim, Calif.”

Bob Stohrer, one of the higher-ups at Boost Mobile, had this to say: “The popularity of UFC has exploded during the past few years, solidifying its position as a mainstream competitive sport. This is an ideal partner for Boost as the sport aligns well with our competitive nature and will give our brand heightened visibility with UFC’s avid and growing fan base.”

For fans who aren’t familiar with the cell phone scene, Boost Mobile is an “urban-themed” cell phone company with a focus on prepaid no-contract phones, and is owned by Sprint. Up until this partnership, Boost Mobile had been a proud sponsor of several MMA fighters, most notably former UFC Light Heavyweight Champion Quinton Jackson and former MMA fighter, backstreet brawler, and ratings juggernaut Kimbo Slice.

I think this is a smart move for all involved. In particular, I think the UFC made a very wise choice by going with Boost rather than some of the heavy-hitters like Verizon. Despite their rampant popularity and mainstream acceptance, the UFC has maintained a bit of a counter-culture aspect to themselves for their entire history. While the UFC has taken great pains to increase awareness and legitimize Mixed Martial Arts as a sport, they’ve always had this distinct “underground” appeal.

I think signing with Boost Mobile is a further continuation of that trend. The UFC is hip, new, exciting, and growing whether you like it or not. They need a partner that is sleek and slick, maybe not as well known as the other heavy hitters in the game, but one with a definitive brand and appeal. With its focus on looking cool and attracting young well-to-do men and women, Boost Mobile is a perfect partner for the UFC.

I think it’s great to see that the UFC hasn’t stopped their drive for mainstream acceptance even as they amp up their focus on international expansion. While the UFC is on very stable footing in the US right now, their position could always be better. New and interesting partnerships like these will continue to build the UFC brand and allow more men and women access to it. And the best thing about this deal is that it’s strategically sound and makes sense.

So what do you think, fans and friends? Do the benefits of the right demographic and the right image make Boost Mobile a worthy partner to the UFC, or should the UFC had signed to a major, more well-known cell phone company?


Recommend to your friends!
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

Fighters App

Fighters Mobile Apps

Stay on top of the hottest stories and exclusive interviews from the world of MMA with the Fighters.com mobile apps.

Get Apps Now!
74-322 220-602 1Y0-308 510-888 251-223 070-631 HP0-S30 70-551-VB CMS7 ST0-119 LOT-404 ICDL-IT 000-448 RH202 C2020-105 MB6-507 GB0-500 250-222 9L0-064 LOT-917 74-133 1Z1-026 000-004 C2180-274 070-403 1Z1-851 70-503-VB 70-497 000-780 70-668J COG-635 70-595 E22-201 920-232 ST0-074 C2090-914 050-683 C2020-625 CX-310-105 1Z0-146 070-443 TMPF 000-817 C2180-376 000-M601 E20-580 VCP-411 HP0-Y37 A4040-332 70-293BIG5 000-240 000-911 920-164 220-302 000-164 A00-250 70-564 1Z0-311 642-825 700-101 1Z1-451 000-M04 3X0-202 810-420 000-M83 1Y0-309 HP0-680 ITIL-F-CHS 74-322 P6040-014 HP0-M45 642-642 312-50v8 1Z1-211 C2180-276 HP0-Y49 HP0-J11 HP0-M28 TB0-116 000-035 TB0-105 642-583 E20-610 920-431 SCNS_EN 000-M22 HP0-Y21 HP0-265 000-898 270-411 70-515 050-654-(570A) HP0-J10 070-332 PC0-001 ECSS 70-234 000-719 00M-620 000-191 ES0-007 HP0-921 E20-590 1D0-51B 642-691 HP0-S17 HC-621-CHS 4A0-110 9L0-007 650-173 000-132 0B0-105 EC0-349 1Z1-007 000-635 117-304 1Z1-457 HP2-E48 000-807 000-046 000-M61 1Z0-481 1Z0-531 C2040-922 HP2-Z13 070-516-CSHARP 650-621 M70-101 642-746 000-051 74-338 70-529 HP0-S12 70-640 E20-040 70-511-Csharp 070-642Big5 HP0-634 C_TADM51_731 0B0-109 BCP-223 CUR-011 COG-321 CX-310-065 HP2-B68 000-156 070-648 MB7-225 225-020 070-331 LX0-102 1Z1-045 70-504 000-033 050-694 000-833 646-976 HP0-D09 00M-222 A4040-121 COG-385 050-854-(570A) 000-647 1Z0-041 CCD-333 1D0-442 70-689 1Y0-962 LX0-101 070-321 000-196 000-590 1T6-540 650-568 HP2-K10 251-250 1Z1-053 1Z1-559 MB4-534 70-579 P6040-015 M2010-668 070-540 250-503 IIA-CIA-Part2 HP2-N40 MB5-857 070-639 70-547-Csharp ST0-155 HP0-S11 642-565 E20-850 A2180-400 C_HANATEC131 070-270 MB6-527 HC-224 0B0-103 C2020-700 74-404 FM0-301 HP2-B105 310-036 HP2-B88 HP0-M34 3M0-300 156-915.1 000-135 SCNP_EN HD0-100 EX0-111 1Z1-206 9A0-802 1Y0-258 1Y0-A15 EE0-515 JK0-802 4H0-002 PW0-204 SY0-201 CTFL_UK 920-255 C2020-013 EE0-426 QQ0-100 000-M43 000-216 1Z1-860 LOT-753 A2040-922 312-49 1Z1-271 M2140-649 3M0-700 UM0-200 COG-320 NS0-120 70-536-Csharp-CN HH0-450 LOT-911 HA-022X HC-721-CHS 50-649 648-375 000-M34 C2040-403 A2010-503 HP3-C11 920-258 VCP310-UP-VCP410 C2010-579 000-034 000-901 HP0-Y40 650-316 A2090-610 C2150-195 C2140-053 1Z0-807 VCP5-DCV 000-271 HP0-512 98-361 HP2-N32 MB6-869 CX-310-231 1Z0-593 000-M13 MB2-631 650-027 ST0-148 000-274 MB7-839 000-048 9L0-518 1Z1-852 000-351 DC0-200 646-057 HC-821-ENU 000-236 E20-885 920-530 SU0-221 CAT-060 EC0-479 HP0-J60 C2170-008 212-055 920-191 000-303 HH0-220 MB6-508 920-121 000-122 000-501 922-097 MB2-423 ST0-057 Windows 7 key windows 8 key sale Office 2013 product key Office 2010 product key sale Windows Server 2012 Rosetta Stone key Office Visio key sale Visual Studio product key Office 2011 for MAC key BitDefender product key sale Eset Nod32 key sale Windows 7 ץȥ` Windows 8 ץȥ` Windows 8.1 ץȥ` Windows 8 pro ץȥ` Windows 8.1 pro ץȥ` Windows 7 Professional ץȥ` Windows 7 Ultimate ץȥ` Windows 7 Home Premium ץȥ` Windows 7 Home Premium `ɰ Windows 8 Pro `ɰ Windows 8.1 Pro `ɰ