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"The Ultimate Fighter" Season 13's Latest Ratings Are In, And Are Another Indication Of A Larger Problem

Posted On: May 21, 2011 at 6:00pm
"The Ultimate Fighter" Season 13

“The Ultimate Fighter” Season 13 is, at best, a learning experience. At worst, it’s a firm reminder that all that glitters is not gold, and that the UFC Juggernaut can be breached. Last week, TUF Season 13 recorded an very low 1.0 million viewers, a far cry from the average 1.7 million that watched Season 12. Recently, the ratings for this week’s episode have been released, and while it’s an improvement, it falls right back in line with the series’ average, which as always is much lesser than was originally expected. Here are all the details.

We head to MMA Weekly for news that Episode 8 measured in with an average of 1.2 million viewers throughout the course of its broadcast, a good improvement from last week’s 1.0. However, 1.2 million viewers remains the average of the season and a far cry from some of the numbers of previous TUF seasons.

As we head deeper and deeper into this season of “The Ultimate Fighter”, I think it’s become very apparent that this season just isn’t clicking with the Spike TV audience. And as we get deeper and deeper, the signs of why this has happened begin to appear more evident.

I think one of the core problems of this series is that people want personalities, and not coaches. I know that’s not something I should encourage if I want everyone to become a legitimate and well-versed MMA fan rather than a casual viewer, but remember that I’m a realist first and an optimist second. The proof is in the ratings: some of the highest-rated TUF programs have featured personalities, not coaches. The seasons featuring Josh Koscheck, Quinton Jackson, and Tito Ortiz all ended up performing well throughout their run, or at the very least, pulled numbers noticeably better than Season 13’s.

It’s become apparent that people want drama, not nuance. As much as this show focuses on shining a light on fighters and the lives of fighters, there are only so many training montages you can sit through before you say “okay, I get it” and it starts to get old. In seasons past, this was held in check by the drama between coaches. With no drama of any kind between Brock Lesnar and Junior dos Santos, we keep getting extended looks on MMA training and technique. And that’s where the problem lies: personalities, not coaches. If we love this sport enough to buy an instructional DVD, we’ll buy an instructional DVD. When we’re watching a show like “The Ultimate Fighter”, we want excitement, drama, and intrigue.

I know I’m sounding like a typical casual MMA fan, but sometimes that’s the mindset you have to have when you want to ensure the prolonged success of a show that’s been running for thirteen straight seasons. TUF hasn’t dropped past one million viewers, not yet, so this tells me that the hardcore fanbase keeps tuning in and will continue to tune in no matter what. I’ve made no secret that I’ll tune in to “The Ultimate Fighter” for as long as it keeps airing simply because it’s TUF, and there’s no other reason needed. But if the UFC wants to get the big ratings, they’ve got to make some changes, both big and small, in order to keep the show fresh and exciting. And if that means doing things to attract the casual fans that the hardcore fans may be a bit upset up, then so be it. In the end, and only in this situation in particular, I think the ends would justify the means.

And what about you, fans and friends? What’s your opinion on this thirteenth season?

Comments

  1. Guillermo Lande
    Comment by Guillermo Lande
    05/22/2011 at 2:22 am | #1

    Everything you say is correct, Oliver. I even accept your argument that for the show to succeed in ratings and money it has to cater to spike-style audience. You know much, much more about TUF and UFC than I do, so I hope you don’t judge harshly if I make some silly counter arguments.

    1. Are you sure it’s lack of conflict between coaches that makes the audience hate the show? Couldn’t it be how absolutely petty, childish, lugubrious and stupid most of the contestants are this season? Maybe nobody wants to see the fighters (I know that without Brock and JDS I sure wouldn’t want to see them, except maybe Chris who’s the only adult with a spine of the contestants).

    2. They really aren’t good fighters. The “best” of the contestants came into the show at the approximate level of someone who’s been in a fight or two at 7th grade or maybe did a little amateur wrestling. They are starting at rock bottom. Frankly, they suck. There’s not one of them who could beat my girlfriend in a street fight.

    Personally, I think the coaching is the only saving grace of this season, and unfortunately several of the first episodes had some bad coaching (not teaching against telegraphing or setting patters, for instance).

    If it was just a disagreement over why TUF is failing, I probably wouldn’t have posted this, but there’s another thing I think is more important. Back when I was younger it was common for people to learn traditional martial arts. There were still bullies, but people learned to fight back against bullies, and bullies were punished with martial arts.

    This last 10 or 20 years I think our society has put so much effort into coddling kids nobody is learning how to fight anymore. Now when the jocks and bullies strangle the punk or goth kids, the punk or goth kids don’t know martial arts and have to shoot the bullies for revenge. Don’t get me wrong, the bullies have it coming, but I’d prefer that the bullies get punished with fists and feet instead of guns and bullets (save the guns for serious stuff).

    That’s where TUF could fill a gap trying to fix our society. If they’d pick contestants with mature intelligence and good martial arts skills and respect and willingness to learn and work together, then they could set a good role model for the new generation.

    The kids they have competing in TUF are for the most part part of the problem. They’re setting a very, very bad example for youths. They’re teaching them to be bullies and to be petty and to be evil.

    I want more from my TV the same way I want more from my society. I don’t want TUF to cater to the bullies; I want it to inspire the picked on people to learn to fight and to defend themselves. That’s my humble opinion.

  2. SL4T
    Comment by SL4T
    05/23/2011 at 12:07 am | #2

    If only stubborn Dana had granted Frank Mirs wish to coach against Lesnar……

  3. Jambalaya Crawfish Pie
    Comment by Jambalaya Crawfish Pie
    05/23/2011 at 2:32 pm | #3

    I think Chris Cope really makes the show. Every other person tries to gang up on him, and its hilarious poetic justice to see Chris keep winning. I am so sick of seeing all the other fighters try to suck up to dana!

    Go Chris!

  4. Jambalaya Crawfish Pie
    Comment by Jambalaya Crawfish Pie
    05/23/2011 at 2:40 pm | #4

    To SL4T,

    I realize having a gadfly like Koscheck offset by GSP, or Frank Mir and Brock, might give TUF a greater entertainment value, especially compared to laid back Junior and Brock; nevertheless I still really enjoy Brock and Junior and commend them for some very effective coaching during the episodes I have seen.

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