AXS TV owner Mark Cuban says MMA is alive and well, and has a safe warm home on his channel. Cuban has proven track record of turning around the Dallas Mavericks and making their games interesting to go to, so his thoughts on MMA’s footing are made from a very different perspective. Instead of trying to start its own risky mma venture, AXS has partnered with a number of regional promotions and will be broadcasting their shows well into the future.
Mark Cuban told USA Today:
“We have a great fan base. They love to watch ‘Inside MMA’ and our live fights. We broadcast more live fights than anyone. That is a great platform from which to promote our concerts and other live programming. MMA fans love music too.”
“We weren’t as good at promotion as folks like Resurrection Fighting Alliance, Xtreme Fighting Championships, Legacy FC and UFC. If we weren’t going to be great at it, there was no reason to do it. Plus, it gave us the chance to broadcast all promotions and not compete with them. It was interesting and a learning experience, but we are better off where we are.”
“The talent base for MMA is expanding by the minute. No single organization can corner the market. We wanted to show all MMA fans what they were missing, and it’s resulted in some amazing fighters putting on amazing fights. Every sport goes through cycles as old stars fade and new stars develop,” Cuban said. “Just when things seem down and pay-per-view numbers slip, some new storyline and a new name will emerge, and everyone will forget the downtime. MMA is fundamentally strong.
“We continue to grow. We are now past 40 million subscribers. When you consider that we are not offered in standard definition anywhere but DISH Network, it means our penetration is growing quickly. If you are on Time Warner Cable, Cox or Cablevision, call them. Tweet to them. Make it clear to them that MMA fans deserve AXS TV. Let’s not forget ‘Inside MMA.’ While everyone from ESPN to Spike TV to FOX have tried to copy us, there is only one show of record in the MMA world, and that’s ‘Inside MMA.’ Bas and Kenny have an amazing relationship with fighters and fans alike. There is no better show for and about MMA and there never will be. It’s a show that MMA fans have to watch every Friday, and they do.”
PHOTO CREDIT: NBC SPORTS