It took UFC President Dana White a long time to ‘come around’ to the idea of women fighting inside the Octagon. With the signing of Ronda Rousey and setting up her first UFC title defense against Liz Carmouche, there is no turning back now. While the UFC is going to support it like any other division in the UFC, White has also said this is by no means a permanent thing. So far White has used phrases like “sticking our toe in the water” and “we’re gonna try this out,” and while the public doesn’t know the judgenment criteria, one of them has to be dollars and cents. The promotion machine is well underway for UFC 157: Rousey vs. Carmouche, but so far the ticket sales have been less than stellar (as they often are in Southern California).
With tickets having gone on sale the week before Christmas, less than 5,000 tickets have been sold for the Feb. 23 date and the ticket gross is in the $600,000 range. … It’s slower early sales than most major UFC pay-per-view shows. There have been several Las Vegas shows that sold at a similar rate early, but that’s a unique market because it’s run so frequently, and casinos will buy tickets. Every UFC pay-per-view show, no matter what the first week advance is, will do in the $2 million range minimum, and the arena will be nearly full the night of the show.